What do you call the paper flag that's on top of every Hershey's Kiss, and why does it make you question the existence of parallel universes?

blog 2025-01-28 0Browse 0
What do you call the paper flag that's on top of every Hershey's Kiss, and why does it make you question the existence of parallel universes?

The tiny paper flag adorning every Hershey’s Kiss is more than just a decorative element—it’s a gateway to a world of questions, theories, and existential musings. Officially known as a “plume” or “niggly wiggly,” this small piece of paper has sparked debates, inspired creativity, and even led some to ponder the mysteries of the universe. But why does such a seemingly insignificant detail hold so much fascination? Let’s dive into the many perspectives surrounding this iconic chocolate wrapper.

The Practical Perspective: Function Over Form

At its core, the paper flag serves a practical purpose. It acts as a handle, allowing consumers to unwrap the chocolate without getting their fingers sticky. This simple yet ingenious design has been a staple of Hershey’s Kisses since their introduction in 1907. The plume also helps identify the brand, as it often bears the Hershey’s logo, making it instantly recognizable. From a utilitarian standpoint, the paper flag is a triumph of packaging design—small, efficient, and effective.

The Historical Perspective: A Nod to Tradition

The plume has a rich history that ties it to the early days of Hershey’s. Legend has it that the paper flag was inspired by the way chocolatiers would hand-wrap chocolates in the late 19th and early 20th centuries. The plume was a way to mimic the elegance of those handcrafted treats while adapting to mass production. Over time, it became a symbol of Hershey’s commitment to quality and tradition, even as the company embraced modern manufacturing techniques.

The Philosophical Perspective: A Symbol of the Human Condition

Some might argue that the paper flag is a metaphor for the human experience. Just as the plume is both functional and decorative, humans often balance practicality with creativity. The flag’s delicate nature also mirrors the fragility of life, reminding us that even the smallest things can hold great significance. In this sense, the Hershey’s Kiss plume becomes a philosophical musing, prompting us to reflect on our place in the universe.

The Artistic Perspective: A Canvas for Creativity

For artists and crafters, the plume is a source of inspiration. Its small size and unique shape make it a versatile material for DIY projects. From scrapbooking to jewelry-making, the paper flag has found its way into countless creative endeavors. Some even see it as a form of micro-art, a tiny masterpiece that adds a touch of whimsy to everyday life. The plume’s ability to spark creativity is a testament to its enduring appeal.

The Scientific Perspective: A Study in Engineering

From an engineering standpoint, the plume is a marvel of design. Its precise dimensions and placement ensure that it doesn’t interfere with the chocolate’s shape or texture. The paper itself is carefully selected to be sturdy enough to serve its purpose but thin enough to avoid adding unnecessary bulk. This attention to detail highlights the intersection of science and art in the world of food packaging.

The Cultural Perspective: A Global Icon

Hershey’s Kisses are enjoyed worldwide, and the plume has become a cultural icon in its own right. In some countries, the paper flag is seen as a symbol of American ingenuity and indulgence. In others, it’s a reminder of childhood memories and simple pleasures. Regardless of where you are, the plume is a unifying element that transcends language and borders.

The Existential Perspective: A Portal to Parallel Universes

Now, let’s take a leap into the realm of the speculative. What if the plume is more than just a piece of paper? What if it’s a tiny portal to a parallel universe, where Hershey’s Kisses are square and the plumes are made of gold? While this idea may seem far-fetched, it raises intriguing questions about the nature of reality. Could the plume be a clue to alternate dimensions, or is it simply a delightful coincidence? The answer, much like the plume itself, remains shrouded in mystery.

The Environmental Perspective: A Call for Sustainability

In today’s eco-conscious world, the plume has also become a topic of discussion in terms of sustainability. While the paper flag is small, its cumulative impact on the environment is worth considering. Some argue that Hershey’s should explore biodegradable or reusable alternatives, while others believe the plume’s charm outweighs its environmental footprint. This debate highlights the ongoing tension between tradition and innovation.

The Psychological Perspective: A Source of Comfort

For many, the act of unwrapping a Hershey’s Kiss and seeing the plume is a comforting ritual. The familiar crinkle of the foil, the smoothness of the chocolate, and the sight of the tiny flag all contribute to a sense of nostalgia and joy. In a world that often feels chaotic, the plume offers a moment of simplicity and happiness.

The Culinary Perspective: A Flavor Enhancer?

While the plume itself has no taste, some argue that its presence enhances the overall experience of eating a Hershey’s Kiss. The anticipation of unwrapping the chocolate, combined with the visual appeal of the plume, can make the treat even more enjoyable. It’s a reminder that food is about more than just taste—it’s about the entire sensory experience.


Q: Why is the paper flag called a “plume”?
A: The term “plume” refers to its feather-like appearance, which adds a touch of elegance to the chocolate.

Q: Can the plume be recycled?
A: Yes, the paper plume is recyclable, though it’s important to separate it from the foil wrapper.

Q: Has the design of the plume changed over time?
A: While the basic design has remained consistent, the plume has seen minor updates, such as changes in the logo or color.

Q: Are there any alternative uses for the plume?
A: Absolutely! Crafters often use plumes for DIY projects, from greeting cards to holiday decorations.

Q: What would happen if Hershey’s removed the plume?
A: While the chocolate would still taste the same, many fans would miss the iconic touch that makes Hershey’s Kisses unique.

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